Tuesday Topic // Does Nike iD Hurt a Shoe’s Retro Potential?

words // Zac Dubasik The Air Jordan III is widely accepted as one of the most important and iconic shoes in sneaker history. When it launched in 1988, a mere four colorways were released: White/Cement, Black/Cement, Fire Red and True Blue. It was such an important sneaker that it was one of the first shoes to be retroed in 1994. While the concept wasn’t yet a success, the return of the III in two original colorways was a sign of things to come. It was the 2001 release of the Mocha IIIs though that saw the concept of the shoe returning in a non-original colorway for the first time. The Mochas today seem tame in comparison to subsequent new retro colorways. While originals continue to come back, such as this past weekend’s re-rerelease of the Fire Reds, louder colorways like 2007’s Do The Right Things, and 2010’s Doernbechers IIIs have become standard in the retro sneaker world. Fast forward to the 2012-13 season. The LeBron X, not even including Elite and NSW versions, released in more than 10 colorways. That number jumps to over 20 when those versions are included. While that may seem like a lot in comparison to the old days, like when the Air Jordan III first launched, the real number is almost infinite. Not...

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